Create Your Own Post- The Media Masses

The concept of "The Masses" was originated by Karl Marx, typically "used with a negative connotation"... "it was used to characterize audiences as undifferentiated groups of people, individuals who are passively accepting and uncritical of media practices and messages authored by corporations with profit motives , whose messages support dominant ideologies ad ruling class and/or government interests (Sturken and Cartwright, 225)." However, this notion was formed post World War Two- a number of years ago, and given this recent spike in technology, media, and consumption of said information, the world is a wholly different place than it once was. My question- do the masses still exist?
It's true there there is much media today that is targeted to large audiences- cable, movies, radio, music, et cetera. These all reach a huge "mass" of audiences per given day. However, when "mass media" and "the masses" was a more widely accepted term, media was also much more finite. There were movies, cable, radio, music, et cetera in that period but to such a limited extent. People had the choice of five television shows, 2 black and white movies, and there were limited radio stations. Given that, the media had much wider ideologies and was applicable to everyone- as it had to be. However, today, "electronic and digital media, such as the Internet, the Web, cell phones, wireless communication devices, as well as the rise of narrowcast television programming...transformed the landscape of mass media in the 1980's, 1990's, and 2000's"(Struken and Cartwright, 226). This is to say that even the large groups, say white males, or middle ages women all have their own niche in consumer media. For instance, the example of a middle aged woman makes most people think of romantic comedies, soap opera's, ect. They are no longer the typical housewife seen on "I Love Lucy", not the Africa American male the "villain" as they were typically often portrayed- everyone now has their own specific "tastes, interests, and language groups."
Thus, my argument is that mass media is no longer truly in existence, there is always a smaller, more narrowcast audience being targeted versus the media being made and consumed years ago that applied to many audiences and taste groups.